Matt says:

More expansive, has more premium products than Willy:s. Crossing campus with ICA bags might make you feel a little more fashionable than with those from Willy:s.

Come here if:

… you have no car or no bike – or a terrible hangover (and simply are afraid to collapse while trying to walk the 300 extra meter to Willy:s)

Don’t be fooled by: … discount signs.It’s still expansive.

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